U S Open Winner Naomi Osaka Signs With Nissan Set To Sign Enormous Contract With Adidas
Osaka was thrust into the spotlight not just because of her win against the greatest female tennis player, but because of the way that win happened. Williams received three code violations during the final match. She also argued against one of those violations for coaching. Her coach admitted to giving her hand signals, but it wasn’t clear whether or not Serena saw them. She also received a violation for smashing her racket, which cost her a point. The third violation cost her a game when she called the umpire a thief. Williams is enduring a run of bad press and threats of an umpire boycott as a result of her outbursts. Osaka has also signed on as brand ambassador with Nissan. This deal shows her value to advertisers and her appeal to fans. The deal was announced at Nissan’s headquarters in Yokohama, Japan, where Osaka said: Osaka also has had endoresment deals with Yonex, Nissin Foods, Wowow and Citizen Watch. Osaka could become the next branding sensation in tennis and sports overall.