Rihanna Is Moving Into Fashion With Deal With Luxury Brand Lvmh

LVMH is, of course, the parent company run by billionaire Bernard Arnault that owns Louis Vuitton. The company has been in secret talks with Rihanna according to WWD. Rihanna will be launching a new brand under the LVMH umbrella (…ella…ella…ella). She has already worked with LVMH via her Fenty Beauty brand. In the first month of sales for Fenty Beauty, sales were five times higher than Kylie Cosmetics, Kylie Jenner’s makeup company supposedly valued at $800 million (which we heartily disagree with). Rihanna’s Savage x Fenty lingerie brand is also a hot seller thanks to being size inclusive. Rihanna didn’t leave out the ladies with serious curves when she debuted her lingerie line, she embraced women of all shapes and sizes. In fact, her runway show during New York Fashion Week included models of all shapes, sizes, and ethnic backgrounds, including two pregnant models. She told Elle, Rihanna is pretty much a goddess sent to save us, people.